Kia India signs MoU with ASDC to develop talent pool for auto industry

Kia India has signed a MoU (Memorandum of Understanding) with ASDC (Automotive Skill Development Council). This MoU is a milestone towards promoting industry-academia partnerships, building a sustainable skilling ecosystem, and enhanced placement support. With EV adoption and customer experience playing a central role in India’s mobility transformation, this joint effort is expected to significantly boost workforce readiness in these critical areas.

The programme is designed as an immersive 30-day training module, combining classroom-based theoretical learning and practical on-the-job experience. The specially designed course includes 15 days of foundational training at ASDC-certified training centers covering core automotive concepts and dealership functions. The training will have Kia-specific process to familiarise candidates with brand standards, systems, and product knowledge. The curriculum also includes 15 days of experiential learning at authorized Kia dealerships under expert supervision.

Joonsu Cho, Chief Sales Officer, Kia India, said, “This collaboration with ASDC represents a pivotal step in Kia India’s commitment to shaping a future-ready ecosystem, one that is anchored in skilled human capital and elevated customer experience. By creating a robust talent pool through structured training and certification, we are not only empowering India’s youth with meaningful employment but also reinforcing our dealer network with professionals who embody Kia’s values of quality, care, and innovation. Ultimately, this initiative will translate into a more seamless, informed, and rewarding journey for every Kia customer across the country.”

This partnership will exemplify the alignment of Kia India’s commitment with national skilling objectives. The specially designed curriculum goes beyond conventional training, and more focused nurturing a new generation of automotive professionals who are not only technically sound but also attuned to evolving customer expectations. This initiative will set a benchmark in dealership workforce readiness while empowering youth with meaningful and future-proof career opportunities.

This co-developed learning model ensures that candidates gain both the technical know-how and workplace readiness to be effective from day one. Upon successful completion of the program, candidates will undergo an evaluation at the ASDC centre, get certificate jointly awarded by Kia India and ASDC, and eligible for the direct recruitment by Kia dealerships into Sales and Service roles.